BH Premium Auto (M) Sdn Bhd is the parent company overseeing every showroom, service centre, and delivery across Perak and Kuala Lumpur. Beneath this name operate a number of specialist divisions, each established to uphold a distinct discipline within the group — sales, service, restoration, and reconditioning — under one standard of accountability.
Responsible for new vehicle sales and 3S servicing across the group's Jaecoo, Jetour, GWM, and Proton e.MAS operations.
The group's flagship division, housing its newest and most premium brand partnerships, including Zeekr.
The group's authorised centre for reconditioned and imported vehicles, based in Ipoh mandated to handle pre-owned stock.
The group's dedicated collision repair and bodywork restoration facility, situated in Chemor and serving the network at large.
Our new car partnerships
At ISMO Automobiles, our reconditioned and imported stock spans:
Approximately 95% of our premises are held on land owned outright by the group — a foundation for permanence.
Milestones, as they happen.
A record of the group’s latest developments including new partnerships, showroom openings, and moments worth marking.
Marking the group's Xth outlet, this latest addition extends BH Autotech's presence further into [region].
The group formalises its partnership with [Brand], adding another name to its growing portfolio of manufacturer relationships.
150 team members gathered to mark another year of milestones, achievements and a look back at everything we've built together.
Interested in a brand partnership, investment opportunity, or media enquiry? Our corporate team is available to discuss.
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Founded in 2012 in Ipoh, Perak, BH Premium Auto has grown from a specialist reconditioned car dealer into one of Malaysia’s most established automotive groups.